Case Study: David Jones achieves a 66% performance uplift with Athos Commerce

David Jones - Customer Case Study

David Jones, Australia’s oldest department store, was struggling with limited SKU visibility, excessive filters, and a high volume of disapprovals in Google Merchant Center. The company’s previous platform was slow, complex, and poorly integrated with the Google ecosystem, leaving the team dependent on vendors for updates and unable to move quickly.

David Jones partnered with Athos Commerce and used Managed Services, Unlimited Feeds, the Google Ads Data Connector, and the Experiments module to improve product feed performance. By removing restrictive filters, it reactivated over 60% of SKUs and achieved a 66% uplift in a 30-day experiment; it also recorded a 23x ROAS on Merchant Sponsored Shopping campaigns and later saw revenue rise 110% year over year as investment increased 97%.

David Jones

Alex Carter

Head of Digital Experience & Operations