Case Study: Ego Shoes increases Google Shopping traffic and revenue with Athos Commerce

How Ego Shoes got control over their product data and used valuable performance insight to their advantage to amend their strategies and budgeting

Ego Shoes, an online fashion footwear brand, wanted more brand awareness and a stronger online presence after using Google Shopping to drive incremental revenue. With a small product catalogue, manual reporting, and limited visibility into campaign performance, the team struggled to manage ads effectively or adjust spend at a granular product and margin level.

Using the Athos Commerce platform and support team, Ego Shoes gained daily product reporting, experimentation tools, and better insight into margins, bids, and shopper behavior. The company used this information to refine product titles, adjust campaigns, and improve bidding strategy, which helped increase Google Shopping traffic by 85% and Google Shopping revenue by 80%.

Ego Shoes

Usman Riaz

Managing Director