Case Study: Motorpoint increases testing velocity 50x with Athos Commerce

Using Athos Commerce’s Intelligent Reach solutions for vehicle data management, Motorpoint increased its testing velocity 50x while improving performance and channel precision

Motorpoint, one of the UK’s leading independent car retailers, needed a faster and more scalable way to manage vehicle data feeds across channels including Google, Facebook, and Autotrader. Its internal workflows made it hard to keep listings current with accurate pricing, availability, and promotional messaging, and many feed updates still required IT support. Motorpoint used Athos Commerce’s Intelligent Reach solutions for vehicle data management.

With Athos Commerce, Motorpoint gained full control of its product data feeds and could update, optimize, and test listings in real time without developer support. The team used built-in experimentation tools to run multivariate A/B tests across feeds, and Motorpoint increased its testing velocity 50x while improving performance, relevance, compliance, and channel precision.

Motorpoint

Selina Gribben

Head of Paid Media