Case Study: Eurokangas boosts mobile conversions with Athos Commerce

Eurokangas transforms online merchandising with Athos Commerce’s AI-powered Smart Search and Recommendations, boosting mobile conversions by 20% in two weeks

Eurokangas is a Finnish textiles company with 31 brick and mortar stores and an ecommerce site selling homewares, including made-to-measure curtains and blinds. As its online catalog grew to categories with hundreds or even thousands of products, the merchandising team needed a better way to present products and guide shoppers than basic age or price sorting. Athos Commerce provided Smart Search, Smart Product Recommendations, and Smart Category Merchandising to address that challenge.

Using Athos Commerce’s APIs, Eurokangas built the platform into a headless Magento and Vue Storefront setup and customized search and recommendation experiences across the site. The results included a 20% increase in mobile conversion rates within two weeks, a doubled click-through rate, and improved site performance that positively affected Google Core Web Vitals.

Eurokangas

Antti Voutilainan

Director of Ecommerce