Case Study: Rip Curl boosts search-driven revenue with Athos Commerce

Rip Curl is riding the wave of success with leading ecommerce tech from Athos Commerce

Rip Curl, the Australian surfwear and surfing gear brand, needed to adapt its ecommerce operations as online shopping accelerated during COVID-19. With a lean team and manual merchandising processes, the company wanted to improve search and discovery while reducing friction for shoppers. Rip Curl worked with Athos Commerce on onsite search and merchandising, including Search & Autocomplete.

Athos Commerce helped Rip Curl automate merchandising with boost rules, synonyms, zero search results reporting, and flexible rules across multiple domains. From 2020 to 2022, Rip Curl saw a 55% increase in shoppers using search, a 19% increase in orders from search, and a 20% increase in revenue from search. The team also saved significant time on daily merchandising and could focus more on strategic work.

Rip Curl

Daniel McLean

Ecommerce Manager