Case Study: Clarins boosts ROAS and revenue with Athos Commerce

Return on ad spend (ROAS) improved significantly for Clarins, climbing by 114% after feed and content optimizations

Clarins, the global beauty and skincare brand based in Paris, needed a better way to manage product feed health across multiple markets and retail partners. As its digital strategy expanded, the team struggled with feed errors, manual reviews, and delays that reduced Google Shopping impressions, clicks, and website visits. Clarins turned to Athos Commerce and its Intelligent Reach product feed solution to centralize feeds and improve visibility.

Athos Commerce implemented Intelligent Reach with feed integrations, automation, Label Manager, Data Visualizer, Product Viewer, and A/B testing tools. The Clarins team was able to identify and fix issues faster, reduce reliance on IT support, and optimize feeds by channel. Results included a 185% increase in product impressions, a 115% boost in shopper clicks, a 322% rise in revenue, and a 114% improvement in ROAS.

Clarins