Case Study: ITS boosts search usage and merchandising control with Athos Commerce

ITS - Customer Case Study

ITS, a UK retailer of professional tools founded in 1979, needed a search and merchandising solution that could handle a 30,000-SKU catalogue and a customer base that expects to find products quickly and accurately. Its previous provider offered only basic functionality, and its merchandising team needed more control and flexibility across search, category pages, and complex brand naming.

ITS chose Athos Commerce for search and category merchandising, along with integration with BigCommerce, because it allowed both AI-driven automation and manual control. Since implementing Athos Commerce, search usage grew 60% year over year, average order value rose from $239 to $250, and personalized recommendations on the zero results page influenced over $57K in revenue in 2025.

ITS

Richard Hughes

Ecommerce and Marketing Manager