Case Study: The Oodie boosts search conversion and revenue with Athos Commerce

How The Oodie took one giant leap in the online shopping experience with intelligent search, merchandising, and personalisation

The Oodie, an Australian fashion and apparel brand with more than 3 million customers, needed a faster way to manage merchandising across 9 regions and improve onsite search. Manual merchandising was taking too much time, and misspelled or alternate search terms were making it harder for shoppers to find products.

Using Athos Commerce for search, merchandising, personalisation, and autocomplete, The Oodie automated merchandising rules, added search synonyms, and improved collection and search page management. Athos Commerce helped save around 10 hours a week, increased search-attributed revenue by 42% from FY22 to FY23, and drove 156% higher conversions from search in FY23 compared with conversions without search.

The Oodie

Marshall Jones

Head of Ecommerce