Case Study: Officeworks improves product feed accuracy and revenue with Athos Commerce

Athos Commerce helped Officeworks modernize product feeds with APIs and Google RAAP, improving accuracy, efficiency, and driving higher revenue growth

Officeworks, one of Australia’s leading retailers, wanted to improve how its full product range appeared on preferred channels. The company saw an opportunity to address legacy product feed limitations, improve feed accuracy, reduce manual work, and create a smoother shopping experience for customers.

Athos Commerce helped Officeworks upgrade legacy file-based feeds to faster APIs and tailor product feeds for channels including Google Shopping and Meta. By integrating Google’s RAAP and Content API, Athos Commerce enabled near real-time product, price, and stock updates, which helped Officeworks show more of its inventory. The result included 50% growth in the number of SKUs shown to customers, a 10% increase in incremental search revenue within 3 months, and a 15% increase in ROAS.

Officeworks

Simon Sharland

Head of Digital Marketing, Loyalty and Online