Case Study: Pets at Home increases reach and clicks with Athos Commerce

Pets at Home increased reach by 75% and clicks by 33% through feed optimization and experimentation, empowering the team to take greater control of product data and performance

Pets at Home needed a better way to improve the performance of its Google Shopping campaigns. The company was limited by suboptimal product data and had little direct control over its feed, which meant it depended on internal IT resources to make changes and test new ideas. To address this, Pets at Home turned to Athos Commerce and its Intelligent Reach solution.

With Athos Commerce’s Intelligent Reach platform, Pets at Home gained direct control over product feeds and the ability to run A/B and multi-variant experiments. After feed optimization and continuous testing, the team increased reach by 75% and clicks by 33%, while reducing reliance on internal IT and taking greater ownership of feed performance.

Pets at Home

Sian Wells

PPC Executive