Case Study: Furniturebox boosts conversion rates with Athos Commerce

How Furniturebox improved their conversion rate with Athos Commerce's powerful merchandising and search solutions

Furniturebox, a UK furniture retailer founded in 2015, partnered with Athos Commerce to address declining demand, ineffective merchandising, and search limitations across more than 1,900 SKUs. The company needed a better way to improve discoverability and shift its focus from traffic generation to conversion optimization.

Athos Commerce implemented merchandising, A/B testing, and search optimization tools, including tiered product logic, product pinning, and improved search relevancy. Furniturebox reported a 15% increase in conversion rates, a 20-25% uplift in daily revenue during peak trading periods, and 33% of total revenue driven by onsite search.

Furniturebox

Dan Beckles

Co-founder and Director