Case Study: Jameco Electronics boosts product discovery and conversion with Athos Commerce

Jameco Electronics Teams Up with Athos Commerce and Coalition to Supercharge Product Discovery and Conversion

Jameco Electronics, a distributor of electronic components, power supplies, and tools, turned to Athos Commerce after its on-site search and merchandising experience fell short of customer expectations. As its catalog and digital footprint grew, Jameco struggled with irrelevant search results, limited merchandising control, and little visibility into customer behavior.

With Coalition Technologies handling implementation, Jameco adopted Athos Commerce’s search, filtering, merchandising, and personalization tools. Athos Commerce helped deliver a 10.7x higher conversion rate among users who engaged with search, and 64% of total revenue came from users who interacted with search, while also reducing zero-result searches and improving engagement and marketing agility.

Jameco Electronics

Angela Avanzino

Director of Marketing