Case Study: Paul Smith boosts search revenue, conversion, and session value with Athos Commerce

How Paul Smith transformed its ecommerce into a vibrant, composable Digital Flagship—boosting conversions, creativity, and global brand expression

Paul Smith, the luxury fashion brand, wanted its ecommerce site to better reflect its stores and brand identity while moving away from a fixed monolith front end. The team set out to build a Digital Flagship that could support product sales as well as discovery and creativity, and it started by installing Athos Commerce on the existing frontend to improve search before the wider replatforming work began.

Athos Commerce supported Paul Smith’s move toward a composable ecommerce setup, helping the team surface relevant stories and product content alongside search results. In the 8 weeks after installation, compared with the 8 weeks before, Paul Smith recorded a 74% increase in revenue from search, a 31% increase in conversion rate, and a 26% increase in per session value.

Paul Smith

Hannah Bennett

Head of Digital