Case Study: Oliver Bonas achieves stronger search performance with Athos Commerce

Oliver Bonas transforms online shopping with Athos Commerce—smarter search, effortless merchandising, and powerful results that turn browsers into buyers

Oliver Bonas, a fashion, homeware, and gifts retailer, was struggling with search and category merchandising on its Adobe Commerce site. Using its previous provider, the company faced zero-result searches for complex semantic queries and had to manually manage merchandising across hundreds of categories, making it hard to surface trending products quickly.

Oliver Bonas chose Athos Commerce for search and category merchandising because it could automate misspellings, synonyms, and product ranking while still allowing manual pinning when needed. Since implementing Athos Commerce, the brand has reported a 22% decrease in search bounce rate, a 20% increase in search transactions, and a 14% increase in search conversion rate, while also seeing sales of its “papa” and “pops” mugs double versus the previous year.

Oliver Bonas

Charlotte Byrne

Head of Content and SEO