Case Study: BHFO improves search-driven conversion with Athos Commerce

BFHO wanted a partner that could implement the functionality they needed. They determined that Athos Commerce is the best in the market

BHFO, one of the largest designer-brand outlets in the world, needed a partner that could implement the specific search and merchandising functionality it wanted. The company wanted to help shoppers convert faster, with a better rate and higher cart value, while also making it easier to manage a large product catalog and create its own filters and site messaging.

With Athos Commerce, BHFO consolidated the tools it needed into one platform for search, autocomplete, category merchandising, and personalization. The company used reporting, landing pages, global merchandising campaigns, and rules-based boosting to guide shoppers to relevant products; in 2022, search users were 6.4 times more likely to purchase and 7.6 times more valuable, with search accounting for 46% of overall revenue.

BHFO

Sofia Giussani

Director of Digital Marketing