Case Study: River Island increases revenue with Athos Commerce

River Island worked with Athos Commerce to launch product feeds on Google Shopping, gaining greater visibility and strong uplifts in clicks, orders and revenue

River Island, a UK-based fashion retailer, worked with Athos Commerce to address the lack of a quick way to launch product listings on offsite channels such as Google Shopping. The company also needed better product-level KPI insight and stronger support for search-driven selling during peak trading periods.

Athos Commerce implemented a streamlined product feed build-and-optimisation process for River Island, including a fully optimised Google Shopping feed and item-level bidding control. With Athos Commerce, River Island reported a 35% increase in clicks, a 42% increase in orders, and a 49% increase in revenue.

River Island

Andy Miller

PPC Manager