Case Study: Seasalt boosts conversion and average order value with Athos Commerce

Seasalt boosts digital growth with Athos Commerce’s AI-powered Smart Search and Category Merchandising, driving higher conversions and customer relevance

Seasalt, a fashion and apparel retailer with more than 70 stores in the UK, wanted to keep pace with rapid digital growth after Covid accelerated online adoption. The company replatformed to Magento 2 across its UK, Ireland and Rest of World sites and needed a way to balance customer-led merchandising with commercial goals, while keeping category pages relevant and easy to shop. Seasalt used Athos Commerce’s Smart Search and Smart Category Merchandising to support that approach.

With Athos Commerce, Seasalt scheduled time-bound campaigns, pinned 16 products to the top of category pages, and let AI merchandise the rest. The retailer reported a 16% increase in conversion rate site-wide, a 20% increase in conversion rate from search, a 22% increase in average order value, and an 8% increase in session value from search.

Seasalt

Jana Lindner

Senior Digital Trade Manager