Case Study: Didrik's boosts online revenue and conversions with Athos Commerce

How Didriks boosted online revenue and conversions with a more powerful search, merchandising, and personalization solution

Didrik’s, an independent locally owned homewares retailer with two Massachusetts stores and an online storefront, struggled with NetSuite’s native search. Its large catalog made product discovery cumbersome, and the team lacked relevant recommendations and similar-search suggestions for shoppers.

After a recommendation from Tavano Team, Didrik’s partnered with Athos Commerce for search, merchandising, and personalization. The retailer used autocomplete, AI-powered product recommendations, scheduling tools, banners, custom landing pages, and merchandising badges; in the last six months, search drove 56% of online revenue, shoppers who used search generated 6.8x higher revenue per visit, and cross-sell recommendations on product pages delivered a 6.3% conversion rate.

Didrik's

Mary-Clare Booth

Ecommerce Lead