Case Study: Early Settler boosts search revenue and omnichannel shopping with Athos Commerce

How Early Settler transformed the shopping journey and delivered true omnichannel experiences

Early Settler, a furniture and homewares retailer with 60 stores across Australia and New Zealand, wanted to create a true omnichannel experience and improve online product discoverability as more customers began their shopping journey on the website. It needed a way to manage search, merchandising, and personalisation efficiently across its AU and NZ sites, while also keeping total cost of ownership in check.

Early Settler implemented Athos Commerce’s consolidated platform for search, category merchandising, category navigation, personalisation, and search & autocomplete. With Athos Commerce, the team saved 10+ hours of merchandising work every week, cut processes that had taken up to 15 hours to around 3-5 hours, and improved search-driven performance with a 34.2% YoY increase in conversions from search and 71.6% YoY revenue growth from search. Customers using search were 3.3x more likely to purchase, while automated merchandising rules helped boost conversion rates by 10-15% on promoted items.

Early Settler

Dean Boudewyns

Head of Digital & Ecommerce