Case Study: Minimani achieves 37% conversion growth with Athos Commerce

How Minimani boosted conversions 37% with Athos AI—streamlining product discovery, merchandising, and recommendations across thousands of SKUs

Minimani, a retailer selling everything from biscuits to trampolines and electric bikes, needed a product discovery solution that could help customers navigate tens of thousands of SKUs more efficiently while reducing manual work for its ecommerce team. It first started with Athos search and then moved ahead with Athos Commerce for category merchandising and recommendations.

With Athos Commerce, Minimani uses search, product recommendations, and AI-driven merchandising to surface relevant products and free the team from much of the manual pinning work. The company reports a 37% increase in conversion rate since going live with Athos, 23% of site visits using search, and a 6% monthly increase in views per user.

Minimani

Tuomo Simonjoki

Director of Ecommerce