Case Study: ZIMMERMANN achieves 31.67% jump in revenue per visit from search with Searchspring

Zimmermann Experienced a 31.67% Jump in Revenue Per Visit From Visitors Using Search After Implementing Athos Commerce

ZIMMERMANN, the Australian luxury fashion label operating on Magento, needed a more powerful onsite search to meet the expectations of high-end customers who know exactly what they want. They partnered with Searchspring and implemented its Search & Autocomplete capabilities along with Category Merchandising and Personalization to gain greater control over how products are merchandised and discovered.

Searchspring improved search relevance and merchandising control, delivering a smooth integration and ongoing support; since implementation in September 2021 ZIMMERMANN saw a 21.8% increase in conversions from search, a 31.67% jump in revenue per visit from visitors using search, a 12.43% rise in average order value with search, and a 56% increase in shoppers using search, leading the brand to plan further rollout of Searchspring features.

ZIMMERMANN

Jessica Kang

Delivery and Experience Manager