Case Study: Just Sunnies boosts conversion and average order value with Athos Commerce

Athos Commerce helped Just Sunnies enhance product discovery pre-visit and boosts conversions by optimizing the entire customer journey

Just Sunnies, Australia’s leading online destination for sunglasses and prescription eyewear, needed a better way to guide shoppers through a catalogue of more than 14,000 SKUs. Its existing tools made product discovery and personalization difficult to scale, and merchandising relied heavily on the web development team.

Athos Commerce implemented the Searchspring platform across search, recommendations, and category merchandising, with support for its headless BigCommerce setup. Since then, Just Sunnies has reported a 16% increase in conversion rates, an 11% increase in average order value, and a 14% drop in bounce rates on high-traffic pages, while 26% of orders now originate from search and account for 29% of total revenue.

Just Sunnies

Laura Sorensen

Digital Marketing & Ecommerce Manager