Case Study: Missguided increases revenue, orders, and product clicks with Athos Commerce

Missguided - Customer Case Study

Missguided partnered with Athos Commerce to improve product data quality and expand visibility across Google Shopping, affiliate channels, and retargeting networks. Before the project, its internal systems could not create or manage product data feeds across multiple channels, which limited visibility, reduced the effectiveness of marketing activity, and made manual updates time-consuming.

Athos Commerce implemented an integrated feed management and optimisation platform that automated feed creation, improved product data accuracy, and provided product-level reporting and bid management. The result was an average monthly increase of 16% in product clicks, 17% in orders and revenue, and ROAS that consistently exceeded targets by 20%.

Missguided

David Williams

Search Manager