Case Study: Sequence Digital achieves a credible, inclusive brand identity with Athlon

Sequence Digital builds a five-year digital sexual health research brand with Athlon

Athlon partnered with Sequence Digital, a large-scale digital sexual health research programme, to create a credible and inclusive brand identity. Their challenge was to develop a brand strategy and visual identity for a five-year NHS study that would transform sexual health management, requiring an approach that was innovative yet still personable and not overly clinical.

Athlon implemented a user-first, digital-first design solution, beginning with a discovery workshop. Their team created a vibrant and bold brand identity using impactful shapes and color, which was applied across online channels and supported by robust guidelines. The result was a modern and approachable brand that successfully encouraged engagement from participants, researchers, and government organizations. Athlon delivered a transformative identity that was highly praised by the client and their user community.

Sequence Digital