Case Study: Investec drives award-winning digital sponsorship experiences with Athlon

Investec drives 55m social media impressions with Athlon

Investec, an international banking and wealth management group, sought to create distinctive digital experiences for its sponsorship activities that would communicate its brand values and performance. The company partnered with the design and technology vendor Athlon to develop a suite of award-winning digital touchpoints.

Athlon designed and engineered a range of solutions, including a live sports application for Test Cricket that utilized real-time data and an immersive drone experience for the Epsom Derby. The vendor's work expanded to include interactive reports and workflow software. This strategy generated 55 million social media impressions for Investec and successfully engaged high-net-worth prospects.

Investec