Case Study: b_together creates a premium family community experience with Athlon

b_together launches in the UK and expands to Singapore with Athlon

b_together, a new venture aiming to create an exclusive local hangout for families, faced the challenge of launching a category-redefining business. They required a distinctive brand identity and a comprehensive digital ecosystem to support their proposition. Athlon was appointed to create this brand and develop a suite of apps and tools.

Athlon delivered a complete solution, including brand strategy, identity, and a multi-region digital experience. This involved a website integrating complex booking systems and a mobile app, all designed to empower families to spend quality time together. As a result of this work, b_together successfully launched initially in the UK and has since expanded its rollout to Singapore and beyond.

B_together