Case Study: 365 Finance builds trust and credibility with Athlon branding and website design

365 Finance builds a more credible Fintech brand with Athlon

365 Finance, a provider of flexible finance for small and medium-sized enterprises, sought to elevate its brand and build greater credibility to support its growth. The company appointed the design and technology vendor Athlon to undertake a comprehensive rebranding initiative, which included developing a new brand strategy, naming its product, and launching a new website.

Athlon implemented a strategy focused on creating a stress-free and approachable brand identity. This included renaming the Merchant Cash Advance product to Rev&U, utilizing a bold palette of colors and illustrations combined with real-world photography, and building an interactive new website. The result was a world-class rebrand that positioned 365 Finance at the forefront of the Fintech lending sector, as confirmed by the company's Chief Marketing Officer.

365 Finance