Case Study: PhoneBurner achieves faster retention insights with Athenic AI

PhoneBurner speeds cohort analysis 97× with Athenic AI

PhoneBurner, a cloud-based sales engagement platform, faced a significant challenge in understanding the drivers of customer retention and lifetime value (LTV). Their product team was hindered by a manual process where each cohort analysis took up to four hours of writing SQL queries and assembling fragmented dashboards, blocking their ability to gain clear insights.

By implementing the Athenic AI automated cohort analytics platform, PhoneBurner transformed this process. Athenic AI provided a repeatable framework that delivered retention insights in under 30 seconds, making cohort analysis 97 times faster. This automation gave the team deeper insight into the behaviors that drive long-term retention, allowing them to build smarter acquisition strategies and align their product roadmap around features that create lasting value for customers.

PhoneBurner