Case Study: Penske Media Corporation Achieves Self-Service Data Analytics with Athenic AI

Penske Media Corporation leaps to the era of data-driven decision-making with Athenic AI

Penske Media Corporation (PMC), a global media leader with iconic brands like Rolling Stone and Variety, faced a challenge with limited self-service data access. Despite having a modern analytics infrastructure, its editorial and business teams struggled to obtain real-time insights without relying on analyst support, which hindered their agility in fast-moving news cycles. To bridge this gap, PMC turned to the vendor Athenic AI and its conversational analytics platform.

Athenic AI implemented a natural language interface that connected directly to PMC's live data, allowing non-technical users to ask questions in plain English and receive instant visual insights. This solution empowered teams to independently explore data, resulting in a 52x increase in data access, accelerated editorial decisions, and improved operational efficiency as analysts could focus on higher-value strategic work.

Penske Media Corporation

Gabriel Koen

Senior Vice President of Technology