Case Study: Variety boosts editorial analytics and audience engagement with Athenic AI

Penske Media Corporation boosts editorial analytics 3× with Athenic AI

Variety, part of Penske Media Corporation, faced a challenge with limited self-service access to its editorial performance data. Despite having a modern analytics stack, its teams struggled to identify trending stories and track engagement in real time, relying on analysts for reports which slowed editorial agility. They turned to Athenic AI for a solution.

Athenic AI provided its natural language analytics platform, allowing Variety's teams to query live data in plain English without SQL. This solution led to a 3x increase in data access, enabled content optimization to happen in hours instead of days, and allowed the teams to align content with audience behavior in real time.

Penske Media Corporation