Case Study: Penske Media Corporation achieves self-service analytics at scale with Athenic AI

Penske Media Corporation boosts data access 52x with Athenic AI

Penske Media Corporation (PMC), a premier global media company with iconic brands like Rolling Stone and Variety, faced a challenge in providing its editorial and business teams with self-service access to real-time data insights. Despite having a modern analytics infrastructure, non-technical users were dependent on analysts for ad hoc queries, which created bottlenecks and limited their agility. To solve this, PMC turned to Athenic AI and its conversational analytics platform.

By implementing Athenic AI, PMC empowered its teams to ask complex questions in plain English and receive instant visual insights directly from their live Snowflake data. This solution led to a dramatic 52x increase in data access, allowing editors and marketers to independently explore content performance and react swiftly to trends. The results accelerated editorial decisions, improved operational efficiency by freeing up analysts for strategic work, and enhanced content relevance across all of PMC's platforms.

Penske Media Corporation