Case Study: Rootly achieves 10x citation growth in AI search with AthenaHQ

Rootly boosts AI search citations 10x with AthenaHQ

Rootly, an AI-native incident management platform, faced a challenge as buyer discovery shifted from traditional search engines to AI assistants. Their Head of Marketing, Adam Frank, realized that traditional SEO was insufficient for visibility in AI-generated answers, creating a high risk of being excluded when prospects used tools like ChatGPT to shortlist vendors. To address this, they partnered with the vendor AthenaHQ to gain visibility and control over their AI search presence.

Using the AthenaHQ platform, Rootly implemented a measurable process to monitor and optimize for AI search. This solution led to a 10x increase in their citation rate across tracked prompts and captured $126k in incremental equivalent media value. AthenaHQ enabled Rootly to transform AI search from an anecdotal dark funnel into a core, measurable growth channel, solidifying its position as a top-recommended platform.

Rootly