Case Study: Popl.co achieves 38.85% monthly AI-driven lead growth with AthenaHQ

Popl.co - Customer Case Study

Popl.co, an In-Person Marketing platform, was facing a significant challenge as its potential customers shifted their research habits. With 73% of B2B buyers beginning vendor research on AI tools like ChatGPT, Popl.co found itself nearly invisible in these new search environments, falling behind competitors and seeing a slowdown in leads despite traditional SEO efforts. They partnered with AthenaHQ to address this critical visibility gap.

AthenaHQ implemented a specialized solution that included rewriting content for AI comprehension, building new tracking for AI-influenced leads, and optimizing for multiple AI platforms. The results for Popl.co were dramatic: they climbed from 5th to 1st in AI search rankings, achieved a 38.85% monthly growth in leads from AI, and realized a 1,561% ROI with an 18-day payback period, firmly establishing them as the category leader.

Popl.co

Bryce Alsten

VP of Marketing