Case Study: Lago achieves 50% more demos from AI search with AthenaHQ

Lago boosts demos 50% with AthenaHQ

Lago, a leading usage-based billing platform, needed to build sustained visibility in AI Overviews and conversational search results for non-branded topics. Their challenge was that traditional SEO dashboards under-represented the value of Google's AI Overviews (GEO) and missed tracking citations, which are crucial for AI search performance. With a lean team focused on efficient demand creation, they turned to AthenaHQ for a solution.

AthenaHQ implemented a sources-first framework using their platform, which included the Prompt Planner tool and prompt cohorts. Lago adopted a weekly cadence of producing content that answered exact user prompts with citable sources and tracking the results. This approach led to an 11x growth in AI Overview impressions and a significant explosion in citations. Most importantly, approximately 50% of Lago's booked demos were subsequently influenced by their AI search visibility achieved through AthenaHQ.

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