Case Study: Cozy Earth boosts AI search visibility with AthenaHQ

Cozy Earth grows share of tracked AI answers to 23.7% with AthenaHQ

Cozy Earth, a premium lifestyle brand selling bedding and apparel, faced the challenge of understanding and improving its visibility in AI-powered search answers. The company needed to track its performance against competitors in key categories like sleepwear and loungewear, but lacked the data to see where it was losing ground or how to effectively prioritize content with its small team.

Using the AthenaHQ platform, Cozy Earth implemented a strategy to track over 500 prompts across multiple AI assistants and competitors. This data allowed them to identify specific gaps, such as in loungewear, and create targeted content to address them. As a result, AthenaHQ helped Cozy Earth achieve a 23.7% share of tracked AI answers, grow sleepwear mentions by 3.6x, and turn a near-loss into a 30-point lead in loungewear. This improved visibility also translated into a higher conversion rate and average order value from AI-referred traffic.

Cozy Earth