AthenaHQ
3 Case Studies
Case Study: AutoRFP.ai achieves 10x ChatGPT traffic growth with AthenaHQ
A AthenaHQ Case Study
10x growth in ChatGPT traffic
AutoRFP.ai, an Australian software company that automates RFP processes, noticed that ChatGPT was influencing its buyer journey, with 10% of prospects mentioning it. However, they lacked the visibility to measure or impact this new generative AI search traffic. To address this, they adopted the AthenaHQ platform.
By using AthenaHQ, AutoRFP.ai gained actionable insights and identified new content opportunities. This led to a 10x increase in high-quality traffic from chatgpt.com. The vendor, AthenaHQ, helped achieve a significant business impact, with one-third of all new demo bookings now being linked to discovery via ChatGPT.
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AutoRFP.ai
Robert Dickson
AutoRFP.ai