Case Study: Posterity Health achieves 7X revenue growth with athenahealth and LeadSquared

Posterity Health grows revenue 7X with AthenaHealth

Posterity Health, a telehealth provider specializing in male fertility care, faced operational challenges that hindered its growth. Their initial platform lacked scalability, leading to manual patient outreach, inefficient referral management, and a high staff workload. These fragmented processes created missed opportunities for patient engagement and conversion. To address this, they implemented the athenaOne platform and integrated LeadSquared, a CRM and marketing automation solution from the athenahealth Marketplace.

By integrating LeadSquared with athenaOne, Posterity Health automated its patient engagement and referral workflows. This solution eliminated manual data entry and ensured consistent outreach. The results were significant, including a 7x revenue growth without increasing staff size and a more than 20 percentage point improvement in conversion rates. The team also saved hours weekly on manual tasks, achieving greater operational efficiency and better ROI visibility through LeadSquared's capabilities.