Case Study: Clearway Pain Solutions boosts referral-to-appointment conversion with LeadSquared and athenahealth

Clearway Pain Solutions raises referral-to-appointment conversion to 82% with AthenaHealth Inc.

Clearway Pain Solutions, a multi-state healthcare organization specializing in integrative pain management, faced challenges with a manual and decentralized referral intake process. Their reliance on fax, email, and spreadsheets led to errors, poor visibility, and difficulty managing growing referral volumes, causing their referral-to-appointment conversion rate to plateau at 70%. To address this, they partnered with the vendor AthenaHealth Inc. and implemented a solution using the LeadSquared CRM from the athenahealth Marketplace.

The solution involved integrating LeadSquared with their athenaOne system to create a centralized, automated referral management platform. This implementation by AthenaHealth Inc. and LeadSquared streamlined insurance checks and appointment booking, syncing data directly with the EHR. The results were significant: referral-to-appointment conversion increased to 82%, 100% of patients were contacted within 24 business hours, and outreach attempts increased by 67%, greatly improving efficiency and partner relationships.