Case Study: Associates in Obstetrics & Gynecology achieves 10.97% reduction in days’ accounts receivable and 16.22% fewer no‑shows with AthenaHealth Inc.

Associates in Obstetrics & Gynecology - Customer Case Study

Associates in Obstetrics & Gynecology (AOG), an independent OB/GYN practice in Dalton, GA led by Dr. Craig Tidwell, faced mounting financial and operational challenges that threatened its independence. The practice struggled with a dysfunctional billing system, lost and untimely claims (including Medicaid), high days‑accounts‑receivable, and an EHR that slowed workflows — roughly 5–10% of claims went unpaid.

AOG implemented athenahealth’s cloud suite — athenaCollector for revenue cycle, athenaClinicals for EHR, and athenaCommunicator for patient engagement — which produced cleaner claims, improved payer/eligibility handling, and faster documentation (about 2.2 minutes per encounter). Results included a 10.97% reduction in days‑AR and a 16.22% lower no‑show rate, a billing team reduced from four to two, stronger clinical integration with the IPA, faster patient communications and prescriptions, and room for practice growth and better work‑life balance.

Associates in Obstetrics & Gynecology

Craig Tidwell

Associates in Obstetrics & Gynecology