Case Study: WETA boosts on-demand engagement with Aten Design Group

WETA boosts new users 18.92% with Aten Design Group

Aten Design Group partnered with WETA, the premier public broadcaster in the nation's capital, to address their need for a digital-first transformation. The key challenges were to more effectively connect with their diverse audiences and to organize and present nearly a thousand on-demand and scheduled TV shows in an intuitive way, all while providing their editorial team with a simple yet powerful content authoring experience.

Aten Design Group implemented a modern, bold website redesign powered by Drupal. The solution put WETA’s core offerings front and center with a focus on watchable and listenable content, and it provided editors with a flexible publishing toolkit. The outcome was significant improvement, with an 18.92% increase in new users and a 16.61% increase in video streams one year post-launch. The project also won a Silver W3 Award in 2021.

WETA