Case Study: Tampa International Airport boosts revenue and user experience with Aten Design Group

Tampa International Airport boosts total users 25% with Aten Design Group

Tampa International Airport (TPA) wanted to redesign its website to mirror its traveler-friendly reputation and better serve its diverse users, which include passengers, employees, and business partners. A key challenge was to drive revenue from concessions pre-ordering and parking while understanding and meeting the myriad needs of these different groups. They partnered with Aten Design Group to achieve these goals through a Drupal website redesign.

Aten Design Group conducted an in-depth discovery phase and then built an intuitive Drupal 10 website. The solution included refocusing the navigation on revenue drivers like parking and food pre-ordering, creating a custom interactive airport map, and implementing a new flight status application. The redesign led to significant improvements, including a 25% increase in total users, a 22% decrease in bounce rate, a 40% increase in map users, and a notable increase in total revenue generated from the website.

Tampa International Airport