Case Study: Indivisible boosts activism and accessibility with Aten Design Group

Indivisible boosts new users by 92% with Aten Design Group

Indivisible, a national movement to remake democracy, needed a digital platform that reflected its grassroots, action-oriented identity. Their challenge was to effectively translate their energy into the digital space, make their resources accessible to everyone, and build velocity around their calls-to-action. They engaged Aten Design Group for a site build to address these needs.

Aten Design Group implemented a solution featuring bold imagery, a loud color palette, and concise messaging to put action at the forefront. They utilized the latest in accessible design and built an interactive national map to visualize the movement's scope. The results were significant, including a 92% increase in new users after a key resources page redesign. Their work was also recognized with a 2022 Communicator Award of Excellence.

Indivisible