Case Study: Onyx Money boosts qualified leads and lowers cost per lead with Atelier

Onyx Money boosts impressions 566% with Atelier

Onyx Money, a UK-based specialist in bridging loans and commercial property finance, was struggling with poor-quality leads and unreliable tracking from its Google Ads campaigns. They partnered with Atelier to refine their entire paid search operation with the goal of generating better-qualified leads at a lower cost.

Atelier executed a full audit and rebuild of the campaigns, fixing conversion tracking, refining geographic and keyword targeting, and creating pre-qualifying ad copy. This strategy delivered a 566% uplift in impressions and a 135% improvement in click rate, while also significantly reducing the bounce rate and cost per lead, providing Onyx Money with a reliable and effective lead generation channel.

Onyx Money