Case Study: Mayflower Theatre achieves a 15% uplift in new user sales with Atelier

Mayflower boosts sales from new users by 15% with Atelier

Mayflower Theatre, a leading UK regional theatre, sought to test paid search as a new channel for acquiring younger audiences and converting interest into ticket bookings. They partnered with Atelier to unlock the potential of Google's $10,000 monthly Not-for-Profit Ad Grant for a three-month proof of concept.

Atelier implemented a highly granular paid search strategy, building specific campaigns for every show, workshop, and service. This approach protected the budget from irrelevant traffic and allocated it to high-intent searches in real time. The project was a success, delivering a 15% uplift in sales from new users, a 5% increase in online sales, and a 4% rise in online revenue, proving the channel's commercial value and leading to a long-term partnership.

Mayflower