Case Study: Jimmy’s Iced Coffee achieves 30% YoY conversion value growth with Atelier

Jimmy’s Iced Coffee grows conversion value 30% with Atelier

Jimmy’s Iced Coffee, a popular UK drinks brand, partnered with Atelier to grow its direct-to-consumer online sales. The challenge was to capture existing search demand for its brand, attract new customers searching broadly for iced coffee, and convert that traffic into online purchases on its own website.

Atelier implemented a PPC strategy using Google Search Ads and Google Shopping to target both brand loyalists and new audiences. This approach successfully delivered a 30% year-on-year growth in conversion value and more than doubled the click-through rate by 102%. The vendor's work also reduced reliance on third-party retailers and opened new revenue streams through targeted campaigns.

Jimmy’s Iced Coffee