Case Study: Discover Adventure achieves 82% more online bookings with Atelier

Discover Adventure increases online bookings by 82% with Atelier

Discover Adventure, a leading UK adventure travel company, faced the challenge of improving its digital performance to compete in a crowded market. Their website traffic was not converting into bookings effectively, so they appointed Atelier to deliver an integrated SEO and PPC strategy aimed at driving more qualified visitors and increasing commercial outcomes.

Atelier implemented a dual strategy focusing on high-intent organic search optimization and a restructured, efficient paid media program. This included rewriting page content for engagement, refining PPC keywords, and expanding into social channels like Facebook and Instagram. The results were significant: over 18 months, online bookings increased by 82%, the goal conversion rate grew by 66%, and total clicks saw a 110% uplift, demonstrating the successful impact of Atelier's approach.

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