Case Study: 12CP Barristers achieves a refreshed, professional brand identity with Atelier

12CP Barristers explores 3 logo directions with Atelier

12CP Barristers, a barristers' chambers based in Southampton, faced a challenge with outdated branding that no longer reflected their professionalism and expertise following an office move and name change. Their existing identity failed to communicate their quality of work and lacked a cohesive visual system. They engaged Atelier for a brand evolution to project their high calibre while retaining their approachable nature.

Atelier developed the new brand identity by exploring three distinct creative directions, ultimately combining the strongest elements from two concepts into a final logo. They expanded the colour palette beyond the client's established blue and introduced a professional typography system to replace generic fonts. The solution resulted in a fresh, modern identity that received positive feedback internally and at industry events, giving the team a brand they feel genuinely represents them.

12CP