Case Study: McGraw Hill achieves 28% digital revenue growth with A.Team

McGraw Hill drives 28% digital revenue growth with A.Team

McGraw Hill, a major educational publisher, faced the challenge of students bypassing its traditional materials for social media platforms, risking exposure to inaccurate information. To recapture this audience, they needed to build a mobile-native, engaging learning app. They partnered with A.Team to develop a prototype to secure internal buy-in and funding.

A.Team provided elite product and engineering talent to first build a successful prototype and then rapidly scale the team to develop the full Sharpen app. The solution included a TikTok-like feed of videos and gamified study tools. The results were exceptional: the app achieved over 1 million downloads, an average 4.8-star App Store rating, and drove a 28% growth in McGraw Hill's digital revenue.

McGraw Hill