Case Study: Lettuce achieves a 6-month AI-powered freelancer finance platform launch and surpasses customer-acquisition targets with A.Team

How Lettuce built an AIpowered financial platform for freelancers in just 6 months

Lettuce, a fintech startup helping high‑earning freelancers navigate taxes and back‑office work, needed to build an end-to-end, AI-powered financial platform that automates tax filing, legal-entity setup, and integrates with banking — all in just six months. Founder Ran Harpaz engaged A.Team to bring together a cross-functional team of product leaders, designers, and engineers to execute the accelerated zero-to-one build.

A.Team assembled and led the team that defined product strategy, prioritized the backlog, developed ML-driven features, and delivered a user-friendly MVP in six months. The platform quickly found product‑market fit: Lettuce surpassed customer acquisition targets within two months of launch and went on to raise $6M in seed funding and a later $15M Series A (total $21M raised), demonstrating clear, measurable traction driven by A.Team’s execution.

Lettuce

Ran Harpaz

Founder