Case Study: D-ID launches a GenAI mobile app that reaches 1M downloads with A.Team

D-ID launches a mobile GenAI app in 5 months with A.Team, reaching 1 million downloads

D-ID, an AI video generation platform, faced the challenge of being accessible only via desktop, which limited its reach with mobile-first users. To capitalize on its viral momentum and avoid losing ground to competitors, the company needed to quickly launch a native mobile app that could put its generative AI video creation capabilities directly into users' pockets.

A.Team assembled a team of six expert mobile developers to build the app from the ground up. The solution included mobile-native features like real-time selfie animation and in-app voice recording. This allowed D-ID to launch a fully functional MVP in just five months, which subsequently achieved 1 million downloads, won a Product Hunt Golden Kitty Award, and enabled 150 million video creations.

D-ID